In cupcake limbo


While cruising flickr recently, I came across someone’s photo of a box of Stouffer’s cupcakes from the 1970s, and I instantly had a flashback to those days: those cupcakes were one of the few concessions to sweets that my mom would allow. And darnit, they were good cuppies: not-too-cloyingly-sweet frosting, a tender middle. Three bites and you’re done. Stouffer’s stopped manufacturing them somewhere between the 1st and 2nd Reagan administrations, I’m not really sure when.

Now, I’m even less of a dessert-eater these days, but I’d love to see those cupcakes make a stunning comeback. I imagine myself sitting down with a cup of hot chai and the deep, lascivious darkness of the chocolate-chocolate flavor. As I fantasized about the different ways I could re-love Stouffer’s cupcakes, I decided to pop an e-mail over to the fine folks who banished the treat sometime during my middle school days. The fine folks being, of course, Nestle, who own Stouffer’s.

Monday, 11/16/09
To: NestleFrozenFood@casupport.com
Dear Nestle,
I’ve lately become nostalgic for the wonderful Stouffer’s cupcakes that I used to enjoy in the 1970s. They came six to a box and were frozen, so you could thaw them out as needed. My favorite was the coconut. Just a suggestion: I’d love to see Nestle/Stouffer’s bring them back!
Sincerely,
Kristi

A day later, I got a response from ‘Danielle’ at Nestle Customer Support. I was certain they would thank me for being such a hip consumer and so fondly remembering a product from days of yore. Instead, I received this:

November 17, 2009

Dear Kristi,
Thank you for contacting us.
Please be advised, Nestlé is not the manufacturer of the product you mentioned in your letter. You may be referring to Stauffer’s Biscuit Company. If you would like to contact them you can access them directly by clicking here, or via phone at 800-673-2473.

Once again, we thank you for thinking of us and look forward to serving you in the future.
Sincerely,
Danielle O’Day
Consumer Response Representative

Ref: N17116686

Whoa, time out Danielle. I’m NOT confusing the two companies. While I also like Stauffer’s Animal Crackers, I DO know there’s a difference. So, me being me (one who likes to win a fight), I replied back:

Danielle,
Thank you for your reply. Stouffers/Nestle did indeed make cupcakes back in the 1970s. I have attached a photo of the box for you to see…There was also a great crumb cake made as well. Thanks for listening!

No response back.

I wonder if I should ask them to revive their crumb cake?

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7 responses to “In cupcake limbo

  1. I LOVED those cupcakes!!!! You have me craving them so badly now! Maybe we should start a write-in campaign and see if we can get them to start making them.

  2. Catherine MacDonald

    I do remember those cupcakes,and over year ago i wrote to Stouffer’s,they acted like they never heard of them,most likely they only hire people that were born after 1990’s.

  3. I loved those cupcakes too, and still look for them in the freezers at every supermarket. They were sooooooo good! How…why did they ever stop making them?

  4. I loved these cupcakes- I almost broke my neck falling off a porch trying to keep the strawberry one away from my brother!!

  5. I loved these cupcakes and have looked for them many times since the 1970s, to no avail!! I thought they were Sara Lee, but they must have been Stouffer’s because I remember this combination of flavors. Did one of them have a cream filling, or am I making that up?

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